YouTube is more than just a video sharing platform and is proving to be a major influencer for some key demographics.
YouTube advertising is cost effective and designed to increase brand recall, drive action, and inspire curiosity. We at Multi Media know how to capture users’ attention and keep it; and we know how to track if your video was the catalyst for the user to engage with or follow your brand.
At Multi Media, we see YouTube as a powerful media channel especially for finding the hard-to-reach younger generations of consumers.
A study by Google showed that 70% of teenage and male YouTube viewers were influenced more by YouTubers than celebrities. Having a comprehensive understanding of how a brand’s audience is engaging with YouTube content is essential. Your ad needs to be placed in front of the correct audience to ensure brand awareness grows and is reinforced.
But it isn’t just the younger generations streaming YouTube and YouTube isn’t just consumed on mobile and PC. According to Nielsen, 50% of ad-supported YouTube streaming now occurs via Connected TV.
What we do
YOUTUBE STRATEGY
YouTube provides a wide range of strategic opportunities to suit business objectives. Multi Media works with you to recommend the right media mix.
YOUTUBE CREATIVE
Multi Media can not only advise on best performing creative practices for YouTube, but create content for you as well.
YOUTUBE ADS
Once we have developed and agreed on the strategy, we execute your campaign and optimise to drive the best performance.
CONTENT & SEO
YouTube Content & SEO is Often overlooked on the 2nd biggest search engine. Making sure videos can be found is essential to your business success.
Our Approach
At Multi Media, we work with your business on defining your audience and objectives to determine the best YouTube strategy to engage and convert.
Where you have creative challenges, we then work with you on how best to utilise your existing content for opportunities within YouTube along with recommending and potentially developing new creative for YouTube that is specifically designed to achieve your objectives. With the assets available we will work through and recommend the right mix of YouTube ad formats to achieve your objectives.
Once the campaign is live, we will begin the optimisation process. This is designed to further refine the campaign performance to deliver the greatest return on your investment. Throughout this process we will share insights and the current campaign performance with you. Optimisation suggestions will be discussed and implemented through the campaign period. We can create a live dashboard that will allow you to view your campaign performance at any time. The metrics displayed in this dashboard can be customised to suit your needs.
Whether you want a Big Masthead Ad to takeover the homepage or you want a highly effective Sales, Leads, Discovery, Website Traffic or Awareness Campaign…. Multi can help you.
Youtube Ad Formats
Skippable In-Stream Ads
YouTube Skippable ads appear in-stream across YouTube, Google Video Partners & App – The ads play before, during, or after other videos have no max length & users can chose to skip.
Skippable ads can be used in Action, View & Reach Campaigns for Sales, Leads, Website traffic or Awareness and consideration
Non-Skippable In-Stream Ads
Non-Skippable Ads appear in the same locations as Skippable Ads, however, cannot be skipped and have a maximum length of 30 seconds (previously only 15 seconds!). The ads in non-skippable campaigns can only be set up under campaign reach parameters and are an excellent way to ensure completed views are delivered. Best used for Awareness and consideration campaigns.
In-Feed Video Ads
In-Feed Ads Target engaged users during their Discovery & Search Phase on YouTube. The ads appear within search results, beside related YouTube videos and on the mobile homepage. Advertisers only pay if the users click on the ads or watch 10secs or more of the preview. In-Feed Ads are another solid way to deliver Awareness and consideration campaigns.
YouTube Shorts
YouTube Short ads are brief, engaging video ads that appear in the Shorts feed on YouTube. These ads are designed to capture attention quickly and are typically 15 seconds or less in length (up to 60 secs). They play seamlessly between user-generated short videos, making them ideal for reaching a wide audience in a short amount of time.
Short ads can be used in various campaign types to drive brand awareness, increase engagement, and promote products or services effectively.
YouTube FAQ
How much does it cost to advertise on YouTube?
There is no minimum required spends to run campaigns on YouTube. However, a budget that is too small risks not achieving enough impact to achieve your goals. As part of our strategic development process, we will be able to recommend to you how much of your budget should be allocated to YouTube to best achieve your objectives. It can typically be bought on a CPM (cost per thousand impressions) basis or CPV (Cost Per View) basis. YouTube’s billing and budget process is like Google Ads.
Is YouTube a Brand Awareness Media or a Performance Media?
Depending on who you ask YouTube is either a performance media channel or a branding channel. The reason for this, is because it has a variety of bidding strategies and targeting capabilities that allows it to be both. Therefore, it comes back to what your objectives are and how YouTube fits into your boarder media mix.
What are the 6 second ads on YouTube called?
These are referred to as Bumper Ads. They are non-skippable and bought on a CPM basis.
How do I advertise on the non-skippable YouTube ads?
These are simply called non-skippable ads and are one of many YouTube formats on offer. Speak to our team at Multi on how we can help you.
How can we maximise our YouTube Spends with Multi Media?
At Multi Media, we believe in doing good business while delivering campaigns for clients that work! Our YouTube advertising approach focuses on brand safety, relevance and performance to ensure your campaigns are impactful, risk-free and deliver over and above expectations. Yotube is well known for delivering high volume view counts, however, how many of those views were actually delivered not only to your desired target audience but also within contextually relevant content.
Up to 28% of all purchased media on YouTube is misaligned to the wrong content, with up to 25% delivered to the wrong language and a further 20% delivered to the wrong audience! Multi take a proactive approach to protect your brand by avoiding harmful, unsuitable, or misleading content. Our strategy is rooted in Brand Safety using technology and partners to shield your brand from harmful content while promoting positive and engaging experiences for your potential customers. The results of this approach increase completion rates, click through rates and brand lift.
We focus on delivering ads in content that is relevant to your target audience. Using data-driven insights, driving higher engagement and better results.
Maximise Impact
Our approach reduces audience wastage and minimises risk, while increasing potential audiences and inventory as we’re hitting the right people more often. We’re committed to delivering superior campaign performance, enhanced brand reputation, and effective risk management.
Let Multi Media amplify your brand’s impact on YouTube with strategies that work.
How do I advertise on YouTube?
You can advertise on YouTube via Google Ads or Programmatically. YouTube Advertising is always evolving and changing so it is worth engaging a YouTube Advertising Agency to execute YouTube campaigns to maximise the return your business investment.
