Multi Media are a Leading Google Partner Agency.
Our Sydney Google Ads Agency Delivers a Strategic Approach, Extensive Experience & Cutting-Edge AI Software to Drive Exceptional Results! Our Comprehensive Ads Management Team Turn Searches into Leads and Leads into Customers.
With increased competition, rising cost per clicks, continual ad platform expansion and innovation, you need the right Google Ads agency to guide you. Multi Media is a Google Partner Agency and can navigate Google’s ever evolving Best Practices with data driven Google Ads strategies to drive success for businesses of all sizes.
Pay Per Click (PPC) or Google Ads is one of the quickest ways to build a prominent brand exposure, awareness, site traffic and leads. But simply paying to rank at the top of your target keywords is not enough anymore. With increased competition and internal changes at Google the cost of top keyword positioning has increased which has pushed ROI’s down. Optimal ROI now requires segmenting competitive keyword targeting by behaviour such as gender, age, postcode location, device and income. In addition, agile budget management and performance-based time scheduling is also essential for keeping ahead of competitors.
The Multi Media Google Ads Management Difference!
Connecting the Right Searchers to Convert More Leads
Google Certified Staff
Our staff are kept up to date with a consistent education and growth program. We all keep up to date with our Google Certifications in Search, Display, Video, Shopping and Apps. We also retain additional certifications in the Google Marketing Platform across Campaign Manager 360 and DV360.
Transparent, Real Time Reporting
Multi Media Deliver best in class reporting that gives you full access to all your own data, streamlined and at your fingertips. Our Data Streams are always live so you can keep up to date with your accounts activity in real-time. We manage YOUR accounts!
Certified Google Partner Agency
Working with Multi Media ensures you’re dealing with a leading Certified Google Partner digital agency. We have a team of specialists ready to advise you on campaigns, landing pages and how to grow your business.
Performance Driven Results
Our Team are experts are structuring Accounts and Campaigns so that your ads hit the mark and deliver. No more guessing on Bid Strategies and Ad Copy – where here to help connect everything together and ensure best practice.
360 Degree Impartial Advice
Multi beyond Google ads to craft comprehensive marketing strategies. From advice on creative, copy, content, UX, CRO, communications and more. Collaborate with a team that understands your business.
Continuous Optimisation
Achieving your initial goals is just the beginning. Our commitment to daily improvement means we constantly raise the bar and redefine targets, ensuring your Google ads not only keep pace but lead the way.
Multi Media As Featured in:
Google Ads Management Services
Google Search Ads
Keyword research is the beginning point of every PPC advertising campaign. From this the keywords and ad copy is developed closely in line with the products or services offered. Once the account structure has been developed, the tactics have been defined, and the targets set, optimisation holds the key to achieving a high ROI.
We accurately target a market that has an existing intent to buy. These customers seek answers to the queries or questions they enter into the search bar – if you answer these questions you will covert customers through the sales funnel. Pay Per Click (PPC) or Adwords Campaigns are one of the quickest ways to build a prominent brand exposure, awareness, site traffic and leads. But simply paying to rank at the top of your target keywords is not enough anymore. With increased competition and internal changes at Google the cost of top keyword positioning has increased which has pushed ROI’s down. Optimal ROI now requires segmenting competitive keyword targeting by behaviour such as gender, age, postcode location, device and income. In addition, agile budget management and performance-based time scheduling is also essential for keeping ahead of competitors.
Learn moreGoogle Shopping Ads
Google Shopping requires a robust strategy and meticulous attention to detail. We start by setting up your Google Merchant Center with a well-optimised product feed containing accurate titles, descriptions, prices, images and availability. Multi will regularly update and optimise your feed to ensure maximum visibility to drive conversions. Multi Media will leverage our deep SEO and SEM experience to manage and optimise your Shopping campaigns effectively, ensuring your e-commerce business achieves the best results.
YouTube Advertising
Take your advertising from laptops and mobiles to Smart TVs with YouTube Ads through Google Ads. YouTube provides a powerful platform for driving exceptional brand recognition and recall in a highly targeted manner. With its high viewability and audibility, YouTube can be leveraged at every stage of the purchase journey, thanks to its advanced bidding strategies. Leverage 1st Party Data, In-Market Segments, Affinity Audiences and more to generate greater brand awareness.
Google Display Ads
Google Display Network offers exposure to 90% of the websites on the internet. Google Display offers rich audience targeting of affinity audiences, in-market audiences, custom intent audiences as well as re-targeting users to increase the conversion rate of your website and marketing efforts. Google Display Ads are cost effective and offers flexible pricing models like CPM (Cost Per Thousand Impressions), CPC (Cost Per Click) and CPA (Cost Per Acquisition).
Google App Campaigns
Unlock the full potential of your mobile app with Multi Media’s expert management of Google App Campaigns. We utilise Google’s AI to optimise your ads across Search, Play, YouTube, Discover, and the Display Network, driving app installs and in-app actions. Our team ensures your app reaches the right audience with compelling creatives and strategic targeting. Partner with Multi Media to boost your app’s visibility, engagement, and downloads, and stay ahead in the competitive app market.
PMAX (Performance Max) Advertising
PMAX, or Performance Max, is a goal-based campaign that allows advertisers to access diverse Google Ads inventory from a single campaign. It leverages Google’s AI to optimise performance in real-time across YouTube, Display, Search, Discover, Gmail & Maps. Multi Media excels in managing PMAX campaigns, leveraging innovative strategies to deliver high quality leads. Our expertise in AI technologies ensures that we stay at the forefront of industry advancements. Partner with Multi Media, your experienced Google Ads agency and get a competitive edge.
Google Demand Gen Ads
Demand Gen Campaigns engage potential customers across the Google ecosystem including YouTube Shorts, YouTube In-Stream Ads, YouTube In-Feed, Google Discover and Gmail Ads. The benefits of Demand Gen Ads include: Wide Reach, Engaging Formats, AI-Powered Targeting, Cost Efficiency and Higher Engagement. The creative types required for Demand Gen Ads are: Single Image Ads as Static images in landscape, square, or portrait formats, Carousel Ads, Video Ads and Text Ads. Let Multi show you how to leverage and create more demand with this exciting new Google Ad Format!
Google Remarketing
Up to 90% of visitors don’t convert on their first visit… unless they are reading this content on the Multi right now, cause you know you want to touch base! Multi can develop a series of customised remarketing strategies to re-engage past visitors and drive conversions. From: Standard Remarketing, Smart Dynamic Remarketing, Audience Based Remarketing, Video Remarketing, Customer Match or Remarketing Lists for Search Ads (RLSA)… Multi Media can tailor a data driven remarketing campaign to fit your business needs, reconnect, convert and maximise your ad spend.
Multi Media are Your Experts in:
More than just Adwords Management
Landing Page Optimisation
The success of a Google Ads campaign relies on impactful landing pages. Our expert copywriters and CRO focused designers will work together to craft engaging landing pages that not only attract attention but also boost conversions. By ensuring your ad messaging aligns with a smooth user experience, we amplify the effectiveness of every click and elevate your campaign’s overall performance.
AI Technology & Tools
Multi Media leverages state-of-the-art tools and proprietary software to plan and optimise campaigns, manage ad performance and perform comprehensive keyword research to deliver transparent reporting. Our technology-driven strategy ensures your campaigns are both effective and cost-efficient, providing you with measurable results. We Look at complete paths taking a holistic marketing approach to measure success.
Measurement and Reporting
To achieve impactful results, you need valuable insights. At Multi Media, we offer a comprehensive suite of reporting and optimisation options to boost your Google Ads performance. More than just Google Reporting though we also look at Multi Media Mix Measurements.
Google Ads FAQ
Google Ads Agency Sydney Frequently Asked Questions.
How do I get started and scale with Google Ads in Sydney?
Google Ads is crucial for scaling your Sydney business – after all you cannot talk digital marketing without thinking about Google Ads. Once we understand your budget, we set about structuring a campaign that targets the right keywords and understanding the markets search query volumes and scale of opportunity. We also build an understanding of your business to create compelling ad copy that stands out from the competition and that also ensures high quality scores are achieved to lower your trading costs. Google Ads can help you get noticed when users are searching for your products and services and is a crucial part of growing your business and driving leads, conversions and sales. Multi Media can help you understand what your investment will deliver and how we can scale to greater ongoing returns.
Managing your digital marketing strategy and implementing campaigns can be overwhelming, and if not done properly that’s why you need a Google Ads Agency in Sydney that will manage your campaigns effectively. Hiring a Google Partner agency like Multi Media to handle the details can free up your time to focus on other important business matters. Our Google Ads team has years of experience and knows how to maximize your ROAS without wasting your budget. Get expert help with your digital marketing today and reach out to our Sydney Google Adwords Agency to learn how.
What locations does your Google Ads Agency Service?
Multi Media are a Sydney based Google Ads agency. That said we provide Google Ads Management Services to businesses right across Australia including:
Adwords Management in Sydney, Melbourne, Brisbane, Adelaide, Perth and All Regional Australian Markets.
Multi Media also provide Google Ads Management for a number of International Companies Globally.
Why Chose a Certified Google Partner Agency?
Selecting a Certified Google Ads Agency like Multi Media provides unmatched benefits. Our certification demonstrates our expertise in Google Ads, adherence to industry best practices, and dedication to achieving outstanding results. Whether you’re new to Google Ads or looking to optimise your current campaigns, our certified professionals are ready to support you every step of the way. Being a Google Partner Agency ensure we’re constantly keeping up to date with the latest Google opportunities and platform changes.
Why choose Multi Media as your Google Ads Partner?
Multi Media is more than just a Google Ads agency in Sydney – we are your dedicated partner in driving digital growth. Whether you aim to skyrocket sales, amplify your online presence, or maximise your marketing budget, our bespoke solutions are meticulously designed to exceed your expectations and deliver exceptional results. Trust us to transform your digital strategy and achieve unparalleled success.
How much does Google Ads cost?
The cost of Google Ads varies depending on several factors, including your industry, target audience, and the competition on the keywords you’re bidding on. The quality of your own ads, copy and website landing page also play a role in what trading costs you pay as well. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This makes it a flexible and scalable option for businesses of all sizes. Additionally, the cost-per-click (CPC) can vary significantly by industry. For example, highly competitive industries like legal services may have higher CPCs compared to less competitive ones.
On average, businesses can expect to pay between $0.11 for brand type terms and then their trading cost per click can range up to $10 or as mentioned, sometime even higher if a very competitive industry. Your own budget caps monthly spend limits and is completely up to your investment appetite. The team at Multi Media can undertake a market assessment and give you some indicative investment advice and thereafter, we can very quickly understand what type of return on investment you can expect.
For YouTube your ad costs will be charged based on impressions or a cost per thousand or alternatively a CPV (cost per view)
To get the most accurate estimate for your Google Ads campaign, it’s essential to consider factors such as your specific industry, the keywords you are targeting, and your overall advertising strategy. Working with a professional Google Ads agency in Sydney like Multi Media can help you optimise your ad spend and achieve the best results for your business.
Why invest in Google Ads and will it work for my business?
No matter the size of your Sydney business, Google Ads is a powerful tool worth investing in. Its flexibility allows you to start, pause, and modify campaigns with ease. Partnering with an agency like Multi Media ensures that your Google Ads account is expertly managed. Our team will keep a close eye on your campaigns, making necessary adjustments to budgets and bids to maximize your return on investment.
Before we begin, we offer a comprehensive consultation and audit to understand your business needs and confirm that Google Ads is the right strategy for you. Ready to see your business grow with significant results? Contact Multi Media today to learn more about our Sydney Google Ads Management Services.
What are the most important metric to monitor when running Google Ads?
The most important metrics to measure for Google Ads will depend on the type of campaign you’re running and the specific goals you aim to achieve. As your Google Ads Agency Your KPIs are something Multi Media can assist in developing as part of our collaborative management to drive your business goals.
Google Ads offers various bidding strategies tailored to different campaign goals:
Manual Cost Per Click (CPC): You set the maximum amount you’re willing to pay for each click on your ads.
Enhanced Cost Per Click (ECPC): Automatically adjusts your manual bids to maximise conversions.
Maximise Clicks: Automatically sets bids to help you get the most clicks within your budget.
Maximise Conversions: Automatically sets bids to help you get the most conversions within your budget.
Maximise Conversion Value: Automatically sets bids to help you get the most conversion value within your budget.
Target CPA (Cost Per Acquisition): Automatically sets bids to help you get as many conversions as possible at your target cost per acquisition.
Target ROAS (Return on Ad Spend): Automatically sets bids to help you get the highest return on ad spend.
Target Impression Share: Automatically sets bids to help you achieve a specific impression share on the search results page.
Cost Per View (CPV): This bidding strategy is used for video advertisements, where you pay for each view or interaction with your video.
Value-Based Bidding: This approach optimises bids in real-time to maximise the overall value of conversions, such as sales revenue, profit margins, or lead scores. It requires integrating data feeds into the Google Ads platform to function effectively.
Typically, the most common metrics our clients use to gauge the success of their campaigns include:
- Cost Per Acquisition/Action (CPA): The cost incurred for an advertisement that leads to a sale.
- Return on Advertising Spend (ROAS): The revenue generated for every dollar spent on advertising.
- Clickthrough Rate (CTR): The number of clicks your ad receives.
- Conversions: The website traffic that completes the specific desired action related to the landing page’s purpose.
- Conversion Rate: The percentage of website traffic that converts.
- Cost per Click (CPC): The amount you pay for each click.
- Search Impression Share: The number of impressions your ad received divided by the estimated number of impressions you were eligible to receive.
What is PPC?
PPC refers to “Pay Per Click” advertising and in most cases refers to Google Ads.
Is Google Ads and SEM the same?
Yes but not quite. Google Ads now contains AdWords, YouTube, Display & Gmail. SEM specifically refers to search engine marketing, so not only does it refer to AdWords but will also include other search engines such as Bing.
What is Performance Max?
Performance Max is Google Ads new Campaign Type that utilises all of Google Ads platforms to convert users. It primarily focuses on Search and Shopping but will also run inventory on YouTube, Gmail, Display and Discovery utilising a variation of images, text and video in an automated way. Performance Max however will not provide transparency with where the inventory has run or where a conversion has been made.
