Grow your business today with Multi Media the Video Advertising Specialists
If you are creating a single Digital Video asset, posting, and amplifying across multiple platforms, then stop right now! Every Video Advertising Platform is different and requires a tailored strategy to unlock success. As a specialist Video Advertising agency based in Sydney, we bring decades of experience to elevate your brand and achieve your campaign goals.
Each platform has its own nuanced set of rules regarding message, length, and CTA. Video is a storytelling format and is ideal for telling the brand story, showcasing a product, or inspiring a movement. As a medium Digital Video goes from strength to strength every year with more than 8 billion+ videos watched daily on Facebook alone.
Video creates greater brand and product recall for consumers and often has a higher conversion rate than many media forms. For instance, 64% of customers say they have made a purchase after seeing a video on Facebook. Multi Media works with our clients to plan and produce high quality video campaigns, create a distribution and analytics strategy to measure ROI and engagement all aimed at driving campaign success.
Video Advertising Services
21.3 Million Australians consumed content on YouTube in the past year, slowly shifting its reputation from a performance to a mass reach platform.
Learn moreBVOD ADVERTISING
BVOD (Broadcast Video On Demand), also known as connected TV or CTV, allows you to access the Video on Demand platforms of stations such as SBS, 7 Plus, 9 Now and 10 Play.
Learn moreSVOD ADVERTISING
SVOD (Subscription Video On Demand) is growing as more subscription services expand into ad-supported tiered models.
Learn moreSOCIAL VIDEO
Video on Instagram, TikTok, Twitter & others is extremely important to drive platform success. Each platform has unique formats and tone that a brand should present itself in. Amplifying this content is also incredibly important as relying on organic traffic alone is no longer enough.
Learn moreTV spawned the birth of video advertising. TV advertising can lift brand awareness and trust very effectively. Multi Media have decades of experience buying TV space for clients.
Learn moreVIDEO PRE-ROLL
Access premium environments with high completion rates and attention with Video Pre-rolls across BVOD and SVOD inventory.
Learn morePROGRAMMATIC VIDEO
Programmatic Video allows brands the opportunity to access all video environments cost efficiently with low barrier of entry.
Learn moreVIDEO CREATIVE
Don’t have video creative or need help with advice to tailor your existing creative? Multi Media are here to help.
Learn moreOur Approach
As one of the leading Video Advertising Agencies in Sydney, Multi Media pride ourselves on driving success for our clients through Video. We consider and guide our clients through the nuances of each video platform to ensure your brand gains the cut through it deserves and your budget is invested effectively.
Our approach centres around a few key principles:
Audiences and Data: Who is your target audience and where do they have a higher likelihood to consume video? What are the first, second- and third-party data opportunities at your disposal and can custom audiences be created to achieve less wastage?
Message and Format: Out of the platforms that have been selected how does the video message need to be adapted for success i.e., is the video likely to be viewed with sound on or off?
Objectives and Optimisation: We then align the campaign objectives based on the platforms selected and agree on the key indicators of success for the campaign. Once the campaign launches, we monitor and optimise accordingly to drive the best result possible for your budget.
Content Marketing FAQ
What is BVOD Advertising?
BVOD stands for Broadcast Video On Demand. It is the Free Video On Demand platforms run by the Free to Air Networks, Seven, Nine, Ten and SBS. It was originally dubbed Catch Up TV and used to be heavily consumed on laptop and mobile. With the rise of Smart TVs, the adoption of watching these channels on demand has risen as people switch from watching on Linear TV.
What is SVOD Advertising?
SVOD stands for Subscription Video On Demand. This refers to platforms such as Netflix, Stan, Kayo Sports, Binge and others. The difference is that not all these subscription platforms allow advertising. This landscape is changing. Netflix recently introduced an advertising supported tier at a lower subscription cost. Platforms such as Kayo Sports are not only subscriber supported but also ad supported.
How do I advertise on 7Plus?
Speak to our team at Multi Media about advertising on 7Plus. We specialise in video advertising and can develop a bespoke strategy specifically aligned to achieve your business goals. We will ensure that your media budget is invested wisely and delivers the maximum ROI for your business.
How do I advertise on 9Now?
Speak to our team at Multi Media about advertising on 9Now. We specialise in video advertising and can develop a bespoke strategy specifically aligned to achieve your business goals. We will ensure that your media budget is invested wisely and delivers the maximum ROI for your business.
How do I advertise on 10Play?
Speak to our team at Multi Media about advertising on 10Play. We specialise in video advertising and can develop a bespoke strategy specifically aligned to achieve your business goals. We will ensure that your media budget is invested wisely and delivers the maximum ROI for your business.
How do I advertise on YouTube?
Advertising on YouTube can be purchased through Google Ads or Programmatically. Video Advertising is always evolving so working with a specialist video Agency to execute YouTube Video campaigns will help drive the best results.
How much does it cost to advertise on YouTube?
There are no minimum required spends to run campaigns on YouTube. Campaigns are typically bought on a CPM (cost per thousand impressions) basis or CPV (Cost Per View) basis. The billing and budget process is similar to Google Ads.
How much does it cost to advertise on 7Plus?
All the networks have different levels of minimum spends. This is where a Video Advertising Agency is important in helping you achieve maximum exposure on these platforms for your budget.
How much does it cost to advertise on 9Now?
All the networks have different levels of minimum spends. This is where a Video Advertising Agency is important in helping you achieve maximum exposure on these platforms for your budget.
How much does it cost to advertise on 10Play?
All the networks have different levels of minimum spends. This is where a Video Advertising Agency is important in helping you achieve maximum exposure on these platforms for your budget.
