Social Media Advertising is one of the most effective ways to reach and convert audiences. Multi look to develop out best practice targeting to ensure the benefits within this environment are achieved.

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Social media advertising gives brands the power to amplify messages to millions of people and share a big idea or creative message without a big media spend.

Social media advertising operates within its own series of ecosystems and platforms and what works within social media ads may be completely different compared to more traditional media environments.

Using data, audience segmentation and tailoring your messaging enables brands to engage and convert far more effectively than ever before. Media spends have to appropriately follow where audiences spend their time, however, not all advertising is created equal and for social it is a case whereby tailoring messaging for the environment is imperative.

We have planned and executed successful social media advertising campaigns and thousands of ad campaigns and ad spends across a plethora of social media channels including Facebook, Instagram, LinkedIn, TikTok, Snapchat, X (Twitter), Pinterest, WeChat, WhatsApp, YouTube, and more.

The power is in the people

Multi look to apply insights gained from your owned data and then to amplify those insights to generate more earned exposure.

From data pulled from your website we can segment audiences by product engagements or any other number of events and then advise on how to deliver to your objectives. Developing and segmenting your target audiences appropriately for paid initiatives is imperative for success.

First party data can be collected and uploaded in a variety of ways to social platforms including via API ensuring we can appropriately collect, connect and report in a uniform manner. Data connections ensures your targeting remains consistent across platforms and then remains clean and robust for greater strategy & ongoing decision making.

Multi Media not only plans and executes the social media advertising campaigns, we also monitor, report and adjust as necessary to ensure the best return on investment and conversion rate for your spend. This includes benchmarking your pages, posts and ads activity against your competitive set.

Facebook Advertising

There are 2.45 billion active monthly users on Facebook. You can advertise in a number of ways on this worldwide platform which is now referred to as Meta ads and the interface covers both Facebook & Instagram Ads.

  • Facebook Feed
  • Facebook Stories
  • Instagram Feed
  • Instagram Stories
  • Messenger
  • Audience Network
  • Lead Generation

LinkedIn advertising

LinkedIn is a professional networking platform and has more than 575 million users, with more than 260 million monthly active users. There are 5 different LinkedIn Ad types that can be leveraged on the platform.

  • Sponsored Content
  • Sponsored InMail
  • Text Ads
  • Dynamic Ads
  • Lead Generation

X (Twitter) advertising

X (Formerly Twitter) has more than 330 million monthly active users – 80% of which are affluent millennials and you can reach them via three ad formats.

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends

Snapchat advertising

Snapchat boasts 210 million daily active users; 90% of which are aged between 13-24, and there are two ways to reach them on the platform.

  • Single Image or Video Ads
  • Snap Ads
  • Collection Ads (e-commerce)
  • Commercials (6 sec – 3 minutes)
  • AR Lenses / Filter Ads

WeChat advertising

WeChat is the fifth most used app in the world and has an estimated one billion daily active users – making this a powerful platform. There are three WeChat ad formats on the app.

  • WeChat Moments Ad
  • WeChat Banner Ads
  • WeChat Key Opinion Leader Ads

Pinterest ADS advertising

Pinterest is one of the more visual platforms with a 70% female user base and 300 million active monthly users. There are a number of Target Options and Pinterest ad formats available including:

  • Promoted Pins
  • Promoted Videos
  • Buyable Pins
  • Promoted Carousels
  • Story Pins
  • Promoted App Pins

YouTube advertising

YouTube has 2 billion active monthly users, 68% of which are men. Video is a powerful medium for any brand and there are a number of ways to advertise on YouTube – with or without your own videos.

  • Display Ads
  • Overlay Ads
  • Skippable Ads
  • Non-Skippable Ads
  • Bumper Ads
  • Sponsored Cards
  • Demand Gen

Contact Multi Media to discuss advertising your brand across one or many social media platforms as part of your marketing strategy.

TIKTOK ADVERTISING

There are over 8.5 Million active users in TikTok in Australia. The platform offers a number of ways for brand awareness and to promote products and services. Some of the TikTok Ad types are outlined below:

  • TopView Ads
  • TopFeed Ads
  • Brand Takeover Ads
  • In-Feed Ads
  • Spark Ads
  • Branded Effect Ads

Our Social Media Services

Whether you are starting your Social Media Journey, need help expanding to a new social media channel or are looking to boost your results with Social Media, Multi Media are the Social Media Agency who can guide your Social Media campaigns.