Influencer Marketing is the latest wave in digital marketing. Let us show you how to leverage influencers the right way.
Planning a successful influencer marketing campaign is about more than follower numbers, as bigger is not always better, and may not have the sway you are chasing. A recent study by TapInfluence shows that Influencer Marketing generates 11 times more ROI than many traditional forms of marketing, however we know from experience it is all about who you work with.
Why limit your creative to just one idea? The power of influencer marketing enables brands to reach audiences with completely different and authentic voices from their own. User generated content is shown to have far higher engagement than brand generated content. More-potent engagement for your brand equals a far higher likelihood of message retention and action.
Using the right advocates to partner with requires that they understand your brand and know their own audiences. This ensures that the content developed engages with their own audiences and most importantly delivers real results.
What we do
INFLUENCER SELECTION
Multi Media takes the time and stress off your work plate to curate a selection of influencers that fit your brief. At Multi we have tremendous experience with a wide range of influencers from micro content creators to bigger influencers with international followings across a range of niches.
Learn moreINFLUENCER CAMPAIGN MEASUREMENT
We see the value in influencers and its important to remain current. But often one of the biggest challenges businesses face with influencer marketing is measuring return on investment. At Multi Media, performance is a key focus and we have various tools to measure ROI based on an agreed set of objectives.
Learn moreINFLUENCER CAMPAIGN MANAGEMENT
Once the influencers have been curated and selected the work is far from over. We manage the briefing and pre-production work with the influencers from coordinating product and the constant back and forth. The bigger the campaign and influencer pool the more there is to juggle and that’s why an experienced influencer marketing agency like Multi Media is important.
Learn moreINFLUENCER CAMPAIGN AMPLIFICATION
As meta has restricted organic reach (even for influencers) and international wastage (in the case of domestic campaigns) can be a concern, we always recommend and run amplification tactics to drive this influencer content to a wider audience and assist with achieving the campaign objectives. Having a paid element to help boost influencer posts and partnerships can considerably increase the overall campaign reach as well as helping posts gain greater traction in market. On Meta (Facebook & Instagram) Influencer ads are now know as Meta Partnership Ads (previously branded content). From a creative perspective the Partnership ads can now either look like they’ve come from an advertiser page OR from their partners page. On TikTok these paid ads are referred to as Partnership and Spark Ads
Learn moreWhy Influencer Marketing?
Because with the right partners, it works.
Social media networks are constantly changing the algorithm for organic posts, forcing brands to spend more advertising on boosting posts to achieve reach and engagement numbers. Influencer content has retained far greater organic exposure, along with loyal followers for the owner of the account.
By leveraging large and small advocates with unique content ideas, Influencer Marketing adds a whole new level of customer advocacy and brand exposure to your social media mix.
Our Influencer Marketing Approach
Multi Media start by finding out who your customers follow, how they engage, and the level of influence of potential partners. We find the best influencers for your business by assessing their account statistics, engagement level of posts, language and feedback of users, and the other brands the influencer supports. Leveraging a series of Influencer marketing platforms, Multi can assess an influencers’ audience, reach and engagement levels to build and forecast the deliverables expected when promoting your product or service.
We ensure that influencers and their materials create an authentic and engaging campaign endorsing your brand, along with an agreement in regards to number of posts, fees, good/services exchanged, social channels, and the timeline. If you need a big time Celebrity Influencer, mega influencers, macro influencers, micro influencers or a series of nano influencers, Multi have the outreach tools to find the right stable of people to help align with your brands and products.
We also determine how to best measure the success of the campaign, so we can assess the ROI. Don’t take the risk of partnering with the wrong influencer for your brand, reach out to Multi Media and let us plan and negotiate an effective partnership.
Influencer Marketing FAQ
Is there a difference between an influencer and a content creator?
The Influencer industry has evolved in recent years as Facebook and Instagram have limited influencers organic reach, the industry has often referred to influencers as content creators to highlight the creative strengths of influencers when it comes to generating content. Essentially Influencers and content creators in this context are the same. What has changed the industry is TikTok, where influencers have gained back their organic reach on this platform allowing for lightning in a bottle for creators and brands, whereby posts can potentially have limitless viral reach.
How much does an influencer cost?
Influencers can cost as little as a few hundred dollars into the thousands of dollars per post.
What influencer content works best?
It will always depend on the influencer and the content. In terms of reach, it is important to keep in mind that stories only last 24 hours which will limit the reach organically. Reels are currently popular and in theory should drive the highest reach and engagement from influencer content.
What works best for influencers TikTok or Instagram?
Since launching TikTok is driving more organic reach than other social platforms.
Our Social Media Services
Whether you are starting your Social Media Journey, need help expanding to a new social media channel or are looking to boost your results with Social Media, Multi Media are the Social Media Agency who can guide your Social Media campaigns.
