{"id":740,"date":"2019-05-22T16:57:02","date_gmt":"2019-05-22T06:57:02","guid":{"rendered":"https:\/\/www.multimediabuying.com.au\/?page_id=740"},"modified":"2024-06-26T17:06:01","modified_gmt":"2024-06-26T07:06:01","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.multimediabuying.com.au\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1319946707\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n  <div class=\"banner has-hover has-parallax\" id=\"banner-843372389\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-3\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/www.multimediabuying.com.au\/wp-content\/uploads\/2020\/07\/Twitter-Advertising-1024x576.jpg\" class=\"bg attachment-large size-large\" alt=\"Twitter Advertising Agency\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1664407019\" class=\"text-box banner-layer x50 md-x50 lg-x50 y70 md-y65 lg-y65 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n<h1>FAQ \/ Glossary<\/h1>\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1664407019 {\n  width: 89%;\n}\n#text-box-1664407019 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1664407019 {\n    width: 79%;\n  }\n}\n@media (min-width:850px) {\n  #text-box-1664407019 {\n    width: 67%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-843372389 {\n  padding-top: 298px;\n}\n#banner-843372389 .overlay {\n  background-color: rgba(246, 246, 246, 0.15);\n}\n#banner-843372389 .banner-bg img {\n  object-position: 38% 77%;\n}\n@media (min-width:550px) {\n  #banner-843372389 {\n    padding-top: 360px;\n  }\n}\n@media (min-width:850px) {\n  #banner-843372389 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1319946707 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n\t<section class=\"section\" id=\"section_1482990013\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-46629439\">\n\n\t<div id=\"col-1242204838\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>General FAQs \/ Questions<\/h2>\n<div class=\"accordion\">\n\t<div id=\"accordion-3395470039\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3395470039-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-tarp?\" aria-expanded=\"false\" aria-controls=\"accordion-3395470039-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is a TARP?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3395470039-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3395470039-label\" >\n\t\t\t\n<p>A TARP is an acronym for &#8216;target audience rating point&#8221;. A TARP is the percentage of a specific target audience viewing a program at the time.<\/p>\n<p>For example &#8211; an advertiser has a specific target audience women 25-39 and wants to know how a program performs for this target. If 21% of women 25-39 in Sydney watch Desperate Housewives we could also say that the TARP for the show in this market is 21.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1036617682\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1036617682-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-cost-per-tarp?\" aria-expanded=\"false\" aria-controls=\"accordion-1036617682-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Cost Per TARP?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1036617682-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1036617682-label\" >\n\t\t\t\n<p>Cost per TARP is simply the dollar cost of advertising within a program divided by the number of TARPs it will\/does achieve.<\/p>\n<p>For example &#8211; if Who Wants to be a Millionaire costs $4,000 for a 30 sec spot and achieves 8 TARPs against the specified target audience, then the Cost Per TARP (CPT) is: $500<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2490899148\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2490899148-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-audience-reach?\" aria-expanded=\"false\" aria-controls=\"accordion-2490899148-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Audience Reach?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2490899148-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2490899148-label\" >\n\t\t\t\n<p>Audience reach is a synonym for cumulative audience and refers to the number or proportion of different people (or households) reached at least once by a specified number of advertisements<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2749633634\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2749633634-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-exclusive-reach?\" aria-expanded=\"false\" aria-controls=\"accordion-2749633634-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Exclusive Reach?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2749633634-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2749633634-label\" >\n\t\t\t\n<p>The percentage of the target audience that is reached a specific number of times &#8211; an alternative definition to exclusive may be the % of viewers within a target audience who are reached by one specific programme or station and not a competitors.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1869533225\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1869533225-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-post-analysis?\" aria-expanded=\"false\" aria-controls=\"accordion-1869533225-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Post Analysis?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1869533225-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1869533225-label\" >\n\t\t\t\n<p>Refers to the analysis (qualitative or quantitative) undertaken after the appearance of specified advertisements &#8211; assessment of an ad campaigns delivery<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1319160331\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1319160331-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-linear-tv?\" aria-expanded=\"false\" aria-controls=\"accordion-1319160331-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Linear TV?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1319160331-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1319160331-label\" >\n\t\t\t\n<p>Basically, Linear TV is any television not view via the Internet It is the normal television we are used to watching commonly known as Broadcast TV. Linear TV is received via an aerial, satellite or cable.\u00a0 Linear television is viewed live, or If you wish it can be \u201ctime-shifted\u201d and is known as Playback TV and you watch it when you want.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3408124929\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3408124929-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-live-tv?\" aria-expanded=\"false\" aria-controls=\"accordion-3408124929-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Live TV?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3408124929-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3408124929-label\" >\n\t\t\t\n<p>This is normal television which comes to your set in the normal way, via an aerial, satellite of cable, and you watch it when it is broadcast live to your set.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-692660715\" class=\"accordion-item\">\n\t\t<a id=\"accordion-692660715-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-playback-television?\" aria-expanded=\"false\" aria-controls=\"accordion-692660715-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Playback Television?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-692660715-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-692660715-label\" >\n\t\t\t\n<p>Playback TV is also called Time Shifted TV viewing. This is when you record the program via your VCR, PVR or other recording device, and then you watch it later.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2094919153\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2094919153-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-bvod-(broadcast-video-on-demand)?\" aria-expanded=\"false\" aria-controls=\"accordion-2094919153-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is BVOD (Broadcast Video on Demand)?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2094919153-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2094919153-label\" >\n\t\t\t\n<p>BVOD is an acronym for Broadcast Video On Demand.\u00a0 Previously it was called Catch-up TV and it is the same product. BVOD is when you watch television online. It can be watched on\u00a0a set-top box, computer, or mobile device.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1135914843\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1135914843-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-svod-(subscription-video-on-demand)?\" aria-expanded=\"false\" aria-controls=\"accordion-1135914843-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is SVOD (Subscription Video on Demand)?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1135914843-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1135914843-label\" >\n\t\t\t\n<p>SVOD is an acronym for Subscription Video On Demand. SVOD is a service where you have paid a subscription fee to watch content (Netflix, Stan etc). At present most SVOD suppliers don&#8217;t run advertising activity on the platforms or in program.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3049052580\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3049052580-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-live-streaming?\" aria-expanded=\"false\" aria-controls=\"accordion-3049052580-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Live Streaming?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3049052580-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3049052580-label\" >\n\t\t\t\n<p>Live Streaming is when you watch television via the internet at the same time it is going to Air. So, when the programme is live on television, you watch it via the internet.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2315859385\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2315859385-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-connected-tv?\" aria-expanded=\"false\" aria-controls=\"accordion-2315859385-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Connected TV?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2315859385-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2315859385-label\" >\n\t\t\t\n<p>Connected TV is also known as a Smart TV.\u00a0 It is a TV set that is connected to the internet, so that you can watch normal television, and you can play games, access social media and other services like BVOD\/SVOD.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1996346499\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1996346499-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-many-weeks-of-the-year-do-radio-and-tv-surveys-run?\" aria-expanded=\"false\" aria-controls=\"accordion-1996346499-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How many weeks of the year do Radio and TV surveys run?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1996346499-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1996346499-label\" >\n\t\t\t\n<h3>Radio<\/h3>\n<p>There are 8 radio surveys conducted each year by AC Nielsen within the metro markets.<br \/>\nRadio Surveys are done as a rolling average to try and gain the most accurate figures. Audience &#8216;interviewing&#8217; is normally conducted from the third week of January to the last week of November<\/p>\n<h3>Television<\/h3>\n<p>Television audiences are measured daily by set top boxes for 42 weeks of the year. The surveys are normally conducted between the 1st week of February and the last week of November &#8211; known as the ratings period.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-703414753\" class=\"accordion-item\">\n\t\t<a id=\"accordion-703414753-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-many-print-surveys-are-there-a-year?\" aria-expanded=\"false\" aria-controls=\"accordion-703414753-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>How many Print surveys are there a year?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-703414753-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-703414753-label\" >\n\t\t\t\n<p>Print Surveys are conducted quarterly<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-595803466\" class=\"accordion-item\">\n\t\t<a id=\"accordion-595803466-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-the-current-penetration-of-pay-television?\" aria-expanded=\"false\" aria-controls=\"accordion-595803466-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is the current penetration of Pay Television?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-595803466-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-595803466-label\" >\n\t\t\t\n<p>Roy Morgan (July 2019) shows 13.355 million Australians now have access to either Netflix or Foxtel via a household subscription<\/p>\n<p>11.5 million Australians now have a household subscription to Netflix.<\/p>\n<p>5 million have a household subscription to Foxtel.<\/p>\n<p>And 3 million have access to both Netflix and Foxtel.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3959139199\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3959139199-label\" class=\"accordion-title plain\" href=\"#accordion-item-can-pay-television-be-bought-on-a-state-basis-only?\" aria-expanded=\"false\" aria-controls=\"accordion-3959139199-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Can Pay Television be bought on a state basis only?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3959139199-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3959139199-label\" >\n\t\t\t\n<p>Currently no, however when this medium penetrates more homes it will more than likely happen (simply because the media is currently missing out on a lot of ad revenue by not being able to split markets)<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2161575168\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2161575168-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-an-example-of-targeted-advertising?\" aria-expanded=\"false\" aria-controls=\"accordion-2161575168-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is an example of targeted advertising?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2161575168-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2161575168-label\" >\n\t\t\t\n<p>An example of target advertising is a media campaign that refines the target audience by age, gender, location, and or a specific group of people who have a desired interest or activity that you want to reach.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-244425500\" class=\"accordion-item\">\n\t\t<a id=\"accordion-244425500-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-the-target-market-for-television?\" aria-expanded=\"false\" aria-controls=\"accordion-244425500-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is the target market for television?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-244425500-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-244425500-label\" >\n\t\t\t\n<p>The target market for television can be broken down both geographically by signal region and demographically. Different programs attract viewers of different demographics and a TV campaign can be bought to target the most desirable demographic target for your campaign.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-161901555\" class=\"accordion-item\">\n\t\t<a id=\"accordion-161901555-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-does-targeted-content-mean?\" aria-expanded=\"false\" aria-controls=\"accordion-161901555-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What does targeted content mean?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-161901555-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-161901555-label\" >\n\t\t\t\n<p>Targeted content is content that has been created for a specific niche audience. The objective of that content is to drive a specifically desired response from that group of individuals. The targeted content can then be served or delivered to that specific audience through a variety of platforms.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3295032117\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3295032117-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-targeted-digital-advertising?\" aria-expanded=\"false\" aria-controls=\"accordion-3295032117-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is targeted digital advertising?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3295032117-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3295032117-label\" >\n\t\t\t\n<p>Targeted digital advertising is a form of advertising that is directed to a specific audience who exhibit desirable traits, behaviors, interests, actions or demographics. The aim is to maximise the exposure of the message to the target audience and minimise wastage there-by improving ROI and efficiency.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t<div id=\"gap-261169617\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-261169617 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Online Media Definitions<\/h2>\n<h4>In the world of online media, many terms can be confusing and we hope this list of online terms and definitions helps you. Other terms will be added soon.<\/h4>\n<div class=\"accordion\">\n\t<div id=\"accordion-2906198864\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2906198864-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-an-impression?\" aria-expanded=\"false\" aria-controls=\"accordion-2906198864-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is an Impression?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2906198864-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2906198864-label\" >\n\t\t\t\n<p>One appearance of an advertisement on a webpage is classed as one impression. Impressions are used to calculate the potential number of views an ad may receive.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-227278098\" class=\"accordion-item\">\n\t\t<a id=\"accordion-227278098-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-cookie?\" aria-expanded=\"false\" aria-controls=\"accordion-227278098-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is a Cookie?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-227278098-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-227278098-label\" >\n\t\t\t\n<p>In Digital a cookie is a message that is sent from a website (or web server) to a web browser (e.g. Internet Explorer). The cookie is stored in the web browser and used by the web server each time the browser requests an internet page from that server. They are often used by advertisers to create a cookie pool of people that have visited a particular site or group of sites.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3116211686\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3116211686-label\" class=\"accordion-title plain\" href=\"#accordion-item-unique-user\" aria-expanded=\"false\" aria-controls=\"accordion-3116211686-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Unique user<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3116211686-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3116211686-label\" >\n\t\t\t\n<p>Is an individual visitor to a particular website.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1222707516\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1222707516-label\" class=\"accordion-title plain\" href=\"#accordion-item-landing-page\" aria-expanded=\"false\" aria-controls=\"accordion-1222707516-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Landing Page<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1222707516-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1222707516-label\" >\n\t\t\t\n<p>The term given to the page that a person is directed to in response to clicking on an advertisement.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1867129615\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1867129615-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-bounce-rate?\" aria-expanded=\"false\" aria-controls=\"accordion-1867129615-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Bounce rate?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1867129615-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1867129615-label\" >\n\t\t\t\n<p>Is the measurement, usually in percentage terms of the number of visitors to your site who view only the single page that they entered your site on. They do not navigate to other pages within your site. A high bounce rat typically indicates the content on the landing page is not relevant to the visitor or has little incentive to explore other areas of your site.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-434510240\" class=\"accordion-item\">\n\t\t<a id=\"accordion-434510240-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-re-targeting?\" aria-expanded=\"false\" aria-controls=\"accordion-434510240-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is Re-targeting?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-434510240-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-434510240-label\" >\n\t\t\t\n<p>The process whereby advertisers use cookies to track the web behaviour past visitors to the advertisers website in order to serve them with advertisements elsewhere across the internet in an attempt to bring them back to the advertisers website.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2347192046\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2347192046-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-does-the-acronym-ros-stand-for-in-digital-advertising?\" aria-expanded=\"false\" aria-controls=\"accordion-2347192046-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What does the acronym ROS stand for in digital advertising?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2347192046-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2347192046-label\" >\n\t\t\t\n<p>Run of site is the term given to an advertising buy where the ad (banner etc.) can appear on any page within the bought website or network of websites.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2862366325\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2862366325-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-sem?\" aria-expanded=\"false\" aria-controls=\"accordion-2862366325-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is SEM?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2862366325-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2862366325-label\" >\n\t\t\t\n<p>Search engine marketing is the process of purchasing paid listings within search engine results in an attempt to increase traffic to a particular website. Google Ads is the most frequently used example.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4192480592\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4192480592-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-seo?\" aria-expanded=\"false\" aria-controls=\"accordion-4192480592-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is SEO?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4192480592-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4192480592-label\" >\n\t\t\t\n<p>Search\u00a0engine optimisation is the process of improving the visibility of a website through the way in which it is built with the objective being to drive a greater volume of higher quality non-paid traffic to the site.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1474490239\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1474490239-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-backlink?\" aria-expanded=\"false\" aria-controls=\"accordion-1474490239-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is a Backlink?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1474490239-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1474490239-label\" >\n\t\t\t\n<p>In search engine optimisation a backlink is a hyperlink that links from another web page back to your own website. These are important in establishing the perceived importance of your website to search engines, such as Google.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1698908081\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1698908081-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-are-click-tags?\" aria-expanded=\"false\" aria-controls=\"accordion-1698908081-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What are Click Tags?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1698908081-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1698908081-label\" >\n\t\t\t\n<p>Click Tags are used in HTML 5 of banner ads to help advertisers measure the performance of their ad placements. A click tag is usually a redirect link that is used to count when a user clicks a link. It passes this data into an ad-server or he likes to measure click performance and help attribute potential conversions that resulted on a website to this &#8216;click&#8217; event.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3043848143\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3043848143-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-pixel-tag?\" aria-expanded=\"false\" aria-controls=\"accordion-3043848143-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What is a Pixel Tag?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3043848143-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3043848143-label\" >\n\t\t\t\n<p>Small image often only 1 pixel in size, that is used to monitor the behaviour of visitors to a website or pages within a website.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2433487930\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2433487930-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-does-cpc-stand-for-in-digital-advertising?\" aria-expanded=\"false\" aria-controls=\"accordion-2433487930-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What does CPC stand for in Digital Advertising?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2433487930-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2433487930-label\" >\n\t\t\t\n<p>In Digital CPC predominantly stands for Cost per click. This is the amount an advertiser has paid per click for an advertising placement<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-599757201\" class=\"accordion-item\">\n\t\t<a id=\"accordion-599757201-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-does-cpm-stand-for?\" aria-expanded=\"false\" aria-controls=\"accordion-599757201-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What does CPM stand for?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-599757201-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-599757201-label\" >\n\t\t\t\n<p>Cost per thousand (usually refers to impressions), amount paid per 1,000 impressions of served<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1177960082\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1177960082-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-does-ctr-stand-for-in-digital-marketing?\" aria-expanded=\"false\" aria-controls=\"accordion-1177960082-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>What does CTR stand for in Digital Marketing?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1177960082-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1177960082-label\" >\n\t\t\t\n<p>CTR is an acronym for: Click through rate. CTR is the percentage ratio of how many clicks your campaign is delivering. It calculated by dividing the number of impression served by the number of clicks achieved.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1482990013 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"FAQ - What is a TARP?","_seopress_titles_desc":"Our most commonly asked question for TV is What is a TARP?  For answers to this & other questions like What is BVOD, Linear TV, SVOD or when will cookies be deprecated - find out here!","_seopress_robots_index":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-740","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/pages\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":15,"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/pages\/740\/revisions"}],"predecessor-version":[{"id":1451,"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/pages\/740\/revisions\/1451"}],"wp:attachment":[{"href":"https:\/\/www.multimediabuying.com.au\/wp-json\/wp\/v2\/media?parent=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}