YouTube Advertising Sydney
YouTube is a powerhouse for advertisers! It is the second most popular social channel worldwide, and boasts more than 2 billion monthly active users. Its ad formats offer flexibility and can be as subtle or as upfront as your campaign requires.
YouTube is also available in more than 100 countries and translation across 80 languages, the platform accounts for almost one-third of the entire Internet population with 90% of 18 to 44 year olds actively watching content on the channel each month.
The major point of difference compared to other social networks is that YouTube is considered a hybrid between a search engine and social media. With Forbes classifying Internet users into two basic categories, those seeking information and those seeking social interaction, YouTube hits the nail on the head when targeting both audiences.
Over the last two years, the number of small to medium sized businesses advertising on YouTube has doubled, so now may be the time to consider adding this platform to your marketing strategy.
In recent years, it’s been recognised that people on mobiles alone often spend more time watching YouTube than they do prime-time television. With YouTube ads, you can reach potential customers and have them take action when they watch or search for videos on YouTube – and only you’ll pay for the ad when they show interest.
YouTube also analyses Google search history when building audiences which has significantly improved its accuracy for targeting the best audiences for advertisers. Ads that appear within YouTube and can also be distributed through Google’s Display Network giving this option incredible reach.
Multi Media are a specialist YouTube Marketing Agency leveraging best in class practices to ensure YouTube Advertising delivers real results. Whether it’s bought direct from Platform or via Programmatic, there are techniques and principles that when applied amplify results considerably.
Multi Media’s Approach to YouTube Advertising
Multimedia have developed a very specific formula for managing YouTube Ads that has been consistent in outperforming all other solutions in the market. In addition to having a great formula, Multi Media also have an advantage in how our Liquid AI technology can be used to improve the targeting for YouTube.
Liquid AI essentially allows us to shape YouTube targeting to the behaviour that has been identified through Google Brand search targeting. This capability sets Multi Media apart from our competitors.
Talk to our team at Multi Media about YouTube Advertising and our Liquid AI solution.
Our Media Services
We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.
